Understanding Transactional SMS: Types, Advantages, and Examples

 

Do you know that whereas the typical person takes 90 minutes to react to an email, it just takes 90 seconds to reply to a text message.

Consumers today seek messages that are personalized and interesting. Marketers must create a mobile strategy that guarantees the most instant message delivery to customers if they are to meet this expectation.

In fact, 75% of customers prefer that businesses contact them using bulk SMS service. Whether it is for appointments, reminders for payments, promotions, or any other data. Sadly, just 30% of companies now do this. There is a big untapped market for marketers.

 

The definition of transactional SMS

Transactional SMS is a non-promotional, automated text message that companies send to their clients to build relationships. Order confirmations, welcome text messages, shipment updates, etc. are a few types of transactional SMS.

What is so appealing about transactional notifications? The nature of SMS is the reason. Based on your objectives, the type of transaction, and the goods or services the company provides, you can use transactional SMS in a variety of ways. Some of the most common types of transactional SMS are e-receipts, OTPs, delivery and shipment updates, and order confirmations.

 

Transactional SMS Types

Transactional SMS's main goal is to provide your clients with crucial transaction data at the appropriate time. However, based on the purposes it fulfills, there are many sorts of transactional SMS.

OTP: Companies offer clients OTP messages to increase the security of communications with them. Automated OTPs can validate a variety of client actions, including payments and sign-ins.

 

Status of reservations: Notifying customers via transactional Text messages of registration confirmations or cancellations for a stay in the hotel, flight, or other services is a great way to keep customers informed.

 

Informative updates: Transactional SMS enables you to deliver to your customers any essential aspects of your goods or services. For instance, if you run an online store, you may use these alerts to notify your customers of the progress of their orders, shipments, deliveries, and payments. You may update your customers along the way by doing this.

 

General cautions: To improve customer service, send transactional SMS to your customers as alerts for certain actions. A strong business partnership requires that you keep your customers informed about important events, whether it is for a meeting or a financial transaction.

 

What Justifies the Use of Transactional SMS?

Since they are tailored, pertinent, and timely, transactional Text messages based on triggered events are well-liked by consumers. These kinds of messages are designed to increase brand loyalty, ward off lapsed clients, and re-engage your most important customers.

Let's examine a few real-world instances of transactional SMS texts.

 

Account Setup and Verification

Users can receive transactional SMS updates on account activation or verification options. When users sign in or signup, they are given a special code that they must authenticate by clicking an activation link or submitting a security code on a smartphone. SMS identity confirmation is a low-cost, highly reliable, and practical method for ensuring peace of mind and security.

 

Order confirmation

Transactional text messages are used mostly for order confirmation and follow-ups such as shipment, delivery, and pickup alerts. It reduces post-purchase angst and boosts your company's trustworthiness.

Order confirmation emails are a fantastic way to both comfort your customers about their purchases and ask them to stay in touch with your business by signing up for email updates or taking part in another big promotion.

 

Reminders Specific to Time

Lost sales possibilities result from missed appointments. Reducing no-shows is crucial because of this. You may make sure that customers don't forget their scheduled appointments by using time-triggered text messaging. You might immediately get in touch with customers who bought consumable products when it's time to refill. When working with numerous customers, a straightforward SMS reminder can significantly lower the amount of missed appointments.

 

Instantaneous notifications

The best way to notify customers is by SMS, especially when the information is critical. Due to the ease with which calls and emails might be forgotten, customers don't always respond to notifications in a timely manner.

Clients can take immediate action by receiving critical information via text alerts in real-time. If a customer gets a real-time Text informing him of a flight delay, a table is available, their credit or debit card activities, or their data usage, they will feel valued and informed

 

Requests for Sign up

An excellent illustration of a signup request message is a welcome message. It can be used to deliver discounts as a signup reward or to congratulate subscribers for signing up for your program. Make the most of this chance by keeping each subscriber interested in your company by providing them with material that is specifically customized to their interests.

Another illustration of a texting sign-up request is a birthday greeting. A simple birthday text message combined with a special deal, coupon, or gift is more than enough to convert a one-time buyer into a devoted one.

 

Supply Alerts

By sending an SMS alert, you may automatically inform customers of changes in stock levels. Customers that register for minimum stock levels alerts will receive updates when restocking is required.

 

Transactional SMS Benefits

Bulk transactional SMS service has advantages for businesses that go far beyond improved client interaction. Fast delivery, followed by customer participation and pricing, is the most essential value, according to a poll of customers, with 62% of respondents.

 

Fast and efficient data transmission: Transactional SMS has the main benefit of sending clients precise, concise messaging. It is a large SMS platform that also aids in keeping customers interested. The real-time communication with customers is what makes this platform innovative.

 

It's affordable: Transactional SMS messages require very little human interaction and are fully automated. Including transactional SMS in your strategy is a low-cost way to connect directly with customers while enhancing delivery, engagement, and customer retention.

 

Allows for integration: An internet SMS provider that supports transactional SMS transmission might offer enhanced functionalities. Using APIs and plugins, you can quickly incorporate SMS platforms into your current system and create customized triggers based on the requirements and objectives of the business.

 

Hourly Service: The transactional message will be delivered in real-time to the user regardless of when they do a transaction or place an order. It informs users and fosters customer confidence.

 

Ties together DND clients: Transactional SMS services connect DND-managed users and provide crucial information in real time, which is another essential advantage.

 

 

Simplifies communication in ecommerce: Transactional SMS is useful for many industries, but it's especially good for business sectors. For instance, e-commerce businesses can send product status updates, trains can provide PNR updates, and banks can send transactional notices.

 

Aids businesses to go green: Put all the aforementioned benefits to one side and utilize this platform in your environment. This will increase consumer awareness of the social message. As a result, to achieve the greatest outcomes, incorporate this solution into your business platform. You'll be able to see the worth of transactional SMS in the corporate environment if you are aware of these benefits.